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Sep, 16 2010

Sporting education

Providing pre-school and primary school children with a learning platform through sports-based programme, SportyBean’s is spreading wings in all three tiers of the country. Its spokesperson Suchint Joshi in conversation with TFW talks about the company an

Tell in brief about SportyBeans.

SportyBeans is a sports-based play programme for preschool and primary school children between the age of two-and-a-half and eight years. Our programme is taught in a caring, safe and fun-filled environment and there are never more than 18 children per class. Our aim is not to teach the sport but to enable the child have fun and make his/her first introduction to sport exciting and memorable. Our role is not to develop sports stars. Rather, we are passionate about giving children, through sport, a solid foundation from which they can develop other aspect of their lives. We carefully develop life skills such as confidence, concentration, social interaction, sportsmanship values and many more.

We feel that children develop their skills best when they are playing with other kids of similar age and ability. As such, SportyBeans separates kids into three distinct age groups, which encourages each child to maximise his involvement and development potential.

What is your brand’s USP?

Currently, there is no such programme in India which focusses on introducing pre-school children to sports and imbibe into them the basics of sports-based activities. This is our biggest USP. From a franchisee point of view, this is a low-investment high-return business, which the franchisee can take up as an additional avenue of income generation, as it requires not more than three to four hours a day at the upper end of the earning curve.

Why have you started franchising?

We believe this business has huge opportunity, especially with no player active in the space of sport learning programme. We needed to go pan India and franchising is the cheapest/fastest means to do that.

What percentage of commercial success do you want to achieve in the next two years?

We currently have 100 children enrolled in our programme at two centres and look towards signing up at least 50 centres in the next two years, each with the enrollment strength of 40-60 kids.

What kind of training and support do you offer to the consumers?

SportyBeans provides support to franchisees in selection of location, recruitment and initial as well as ongoing training of coaches, constant monitoring of the sessions and marketing support in terms of events organised to promote the brand.

What’s your target franchisee profile?

We can classify our franchisees into two broad profiles that includes existing pre-school franchisees, who have the requisite space, and individuals, who have the passion for early childhood education and are willing to invest the requisite time and money.

How many units do you have at present?

We currently run one centre and are in the process of taking admissions for our second center. We have a total of 80 children in our programme.

What are your growth plans?

We are targeting nearly 500 franchisees in 10 years or 200 in the first three years. We are looking at pan-India expansion, including tier I, II and III cities.

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