Market for marketing solutions

What business opportunity do you provide to your franchisees?

Krono iinc offers a wide range of local end-to-end marketing solutions with database support, response collection and MIS at amazingly economical cost. Pioneering a unique domain, Krono iinc has tremendous potential for aspiring entrepreneurs, having a passion for coalescing technology with business, for uplifting the industry practices and substantially altering the fortunes of Indian SMBs.

What are your requisites for opening a franchise outlet?

The initial investment is Rs 5 lakh. This includes the set up cost of the outlet, franchise fee and working capital requirement for two months. In terms of area, a franchisee needs to have a space of 200-250 sq.ft.

When can a franchisee reach break-even?

The break-even point varies for each centre, as it depends on variety of factors such as business performance, initiatives taken by the franchisee and business potential of the location where the franchise begins operations. Based on our experience, we believe a franchisee should be able to break even in one-and-a-half years’ time.

Which cities are you targeting for expansion?

We are considering all major cities in India. This will be segregated in three phases. In the first phase, we will target West (which starts with Y1), in phase two, South and North (which starts with Y2) and East from Y3 onwards.

Is it mandatory for a franchisee to have a marketing background?

Prior experience in marketing is certainly an added advantage, as it enables you to understand the business requirements accurately, thus making a good marketing plan. However, we believe, this is not mandatory and any individual with a zeal to do brilliantly will also do great with us.

What is the term of the franchise agreement?

The initial agreement will be of three years with an option of renewing it for the next three years. Renewal of the agreement is subject to mutual agreement of both the parties.

What kind of training and support do you provide to your franchisees?

We support our franchisees in their set up phase to help them in resolving the issues regarding day-to-day operations. We also provide an initial training programme that helps them understand our approach to work. Besides, our eight years of experience in digital marketing, end-to-end marketing solutions, database support and response collection and wide clientele of 2,800 work to their benefit.

Do you provide any marketing support to franchisees?

The advertisement area is handled by us through a centralised marketing fund. However, the franchisee is expected to do local store marketing activities, as desired by Krono, from time to time.

What qualities do you look for in a franchisee?

Our franchise partners are expected to shoulder the below-mentioned responsibilities.