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Sep, 16 2010

A clean sweep

Around 60 per cent of the cleaning business in India is unorganised and traditional, with 90 per cent share, spanning both unorganised and organised verticals. Keen to Clean is vying to dust that off. Keen to Clean, Director-Brijesh Purohit is all set to

Tell us in brief about your company’s inception.

Keen to Clean Group is an Australian-owned and operated specialist cleaning company, which was incorporated in 2003 in Melbourne, Australia. With many years of experience in operating cleaning businesses in Australia, international certifications, highly trained staff, quality cleaning jobs, competitive offerings, advance cleaning equipments and procedures and top-notch customer service, Keen to Clean is all set to be the trendsetter in the Indian facilities management services (FMS) industry.

Operating as domestic, commercial and carpet cleaners across major Australian cities, Keen to Clean Group has serviced numerous real estate companies, aged care facility, medical centres, private homes, offices, sporting clubs, vacation properties, private organisations, warehouses and builders all over Australia.

Which business route will you choose to enter the Indian market?

Keen to Clean plans to expand its retail footprint across India through franchising. We are looking for passionate, dynamic and business-minded individuals to partner with us and extend our value offerings to new regions through area franchise and unit franchise options.

Before venturing into the Indian market, what market research did you conduct?

With rapidly increasing per capita income and spending power of the Indian middle class segment, urban customer wants complete package of professional cleaning services with no worries like monitoring, safety and security. Indian marketplace is dominated mainly by unorganised players having varying standards of services without standardisation and lack of international certification. Hence, Keen to Clean is a perfect opportunity to capitalise on the favourable market trends and make it big in the Indian FMS sphere.

Besides, changing lifestyle trends such as increased consumer spending power, growing urbanisation, fast-paced lifestyles, double and multiple income families and increased consumer awareness have also created a demand for specialised cleaning/(FMS), thus making it highly promising for potential investors.

What is the selection criterion for franchisees?

The franchisee must have a cleaning or customer service industry background, strong knowledge of the local area, ability to market business and its services to potential clients and build and retain a client base, balanced outlook to equate short-term profits with long-term sustainability, comfortable to work within a system and willingness to follow its guidance.

Which Indian cities are on your expansion radar?

We are launching ourselves at the Franchise India Bengaluru show and the first zonal franchisee would be operational by the year-end. For the first phase, all metros cities along with tier I cities are high on the opportunity radar.

BOX

Franchise facts

Zonal franchisee
Space: 300 sq.ft
Investment: Rs 40 to 50 lakh

Unit franchisee
Space: 200 sq.ft
Investment: Rs 9 to 10 lakh

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