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Nov, 08 2010

SCHOOL OF LOW-COST BUSINESS

Affordable yet quality education is what Le Dauphinz offers and this is its USP. Viswapal KJ, Managing Director, Ganasai Educations Pvt. Ltd, in conversation with Tushi Deb shares his vision for future.

Affordable yet quality education is what Le Dauphinz offers and this is its USP. Viswapal KJ, Managing Director, Ganasai Educations Pvt. Ltd, in conversation with Tushi Deb shares his vision for future.

What's the concept behind Le Dauphinz?

Promoted by Ganasai Educations Pvt. Ltd, Le Dauphinz objective is to set a benchmark in the preschool education segment. We would like to carve our own niche by providing quality education amongst toddlers. To enlarge its scope, we have made it available at economical cost.

What is the USP of Le Dauphinz?

The core of Le Dauphinz is its widely acclaimed world-class curriculum and pedagogy, which symbolises the right balance between the teacher's guidance and the child's freedom, besides, individualised care and low student to teacher ratio ensures maximum attention for a child.

What inspired Le Dauphinz to take up the franchise route to expand business?

We took up franchising as it's a very simple model to replicate and implement the same quality and it also offers a good return on investment.

How many centres do you operate at present? What are your expansion plans?

We currently have three centres in Bengaluru with one centre operational since 2008. We plan to spread our presence to 50 schools in southern India in the first stage of roll-out. Gradually, we would spread across other parts of India.

What kind of assistance does your company provides to the franchisees?

We provide comprehensive training, support, assistance in the pre and post-opening of the centres like selection of location, recruitment as well as regular teachers' training programmes. Besides, there is constant monitoring on day-to-day operations with marketing support through regular PR coverage, centralised brand building through media, regular course development and evolvement of the course curriculum.

What is the eligibility criterion for selecting the franchisees?

We look for franchise partners who share our belief in all-round development of children, passion for early childhood education and are willing to invest the requisite time and money.

What are your requirements from your franchisees in terms of area and investment?

The franchisee should ideally have an independent house with 1,000 to 2,000 sq.ft area with an open space as an outdoor play area. The investment can vary from Rs 3 lakh to Rs 8 lakh, depending on the location, area and city.

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