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May, 13 2010

Meticulous Management

To bridge the gap between increasing demand and lack of proper avenues in the management education sector, Shahani Group has entered the arena with its Centre for Management. Akhil Shahani, Director, Centre for Management, talks about the initiative.

To bridge the gap between increasing demand and lack of proper avenues in the management education sector, Shahani Group has entered the arena with its Centre for Management. Akhil Shahani, Director, Centre for Management, talks about the initiative.

What is the Centre for Management all about?

Although there are many management institutes in India, there is none that offers Industry driven education which is globally accredited. Centre for Management teaches courses with curricula derived from industry requirements, which are accredited by the UK Government and recognised in more than 120 countries around the world.

The Centre for Management is the brainchild of Shahani Group, a pioneer in education, paper and housing since 1952. Over the years, the group has been globally recognised by various institutions and authorities, including former US President Bill Clinton.

What is the market size of management courses in India? Do you find any demand-supply gap in this market?

Surveys show that the management education is one of the most profitable and fast growing sectors in the education industry. The current market size for MBA courses is Rs 3,290 crore with a growth rate of 20 per cent, making it a viable destination for private investors. Although 3.5 lakh students appear for MAT examination every year, the seats available with the AICTE-approved management institutions for MBA and PGDBM are only 1,14,641 and 36,418, respectively. As a result, over 1.5 lakh students go overseas annually for university education, which costs India a foreign exchange outflow of $ 10 billion. This clearly reflects a huge gap in meeting the demand requirement and at the same time, presents a huge business opportunity.

What are the courses offered by your company?

Our flagship course is an 11 month Post Graduate Diploma in Business Management which is recognised by the UK Government and more than 60 partner Universities around the world. We also offer courses in Retail Management, Finance, Real Estate, Media, and Hospitality. Our curriculum is designed by international industry experts and is taught by industry professionals.

Do you have any tie-up with a foreign university? If so, how does it help in students' progress?

The Centre for Management has entered into a strategic alliance with the reputed Association of Business Executives (ABE), UK, which not only offers internationally recognised management diplomas, but also facilitates partnership with 60 global universities for our students. This allows students to get a fully recognised international diploma sitting in India.

The final degree is awarded by our partner universities in the UK, US or Australia. Our programmes offer no restriction on student intake in management programmes as they are not directly governed by the AICTE or UGC provisions.

What training and support do you provide to your franchisees?

We provide extensive training in two phases. First phase is on the location designated by us. This training for franchisees pertains to operational, administration, sales and marketing overview along with job training. The second phase is on franchisee's location, which is provided by an experienced trainer from the franchisees' end when they commence the operations.

We also spend a lot on brand building and online marketing around India. This gives us many student enquiries which we pass on to our franchisees.

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