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ITC-Welcomgroup, the hotels division of ITC Ltd., has recently announced that it had signed a new franchise agreement with Starwood Hotels & Resorts. ITC-Welcomgroup will have an exclusive tie-up with Starwood in bringing the latter's premium brand 'Luxur
The seven hotels which will be part of this unique brand are ITC Maurya in Delhi, ITC Maratha in Mumbai, ITC Sonar in Kolkata, ITC Grand Central in Mumbai, ITC Windsor in Bangalore, ITC Kakatiya in Hyderabad and ITC Mughal in Agra.
The agreement further includes the rebranding of WelcomHotel New Delhi as a Sheraton, while the Chola and the Park in Chennai, and the Rajputana in Jaipur, will continue to retain their Sheraton connections.
Globally recognized as a unique brand in the world, Luxury Collection consists of 60 premium properties spread across the world.