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May, 01 2007

Bombay Dyeing's new venture : Wadias chart pan-India realty plan

Bombay Dyeing group which believes in bringing style home is planning to venture into new avenues like real estate. Bombay Dyeing has drawn up plans to set up 30-40 shopping malls over the next five to seven years that will be spread across the country st

As for the land, the group will use some of the space that it already has and is talking to potential allies with whom it intends to tie-up. While the luxury brand spread is clear, the other retail formats like hypermarkets is still being worked on.

The group is trying to be there in every price point in the bed and bath business from Rs 399 to Rs 7,000 and is revamping the distribution network.

There are tie-ups with some of the big brands, but unlike foreign brands, the group does realise the limitations of the market

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