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Jan, 01 2007

Body Shop to increase presence, to add 45 stores in India

Global cosmetic giant, The Body Shop International is all set to increase its presence in India and plans to open additional 45 stores by 2008. Currently five Body Shop stores are operating in the country, two in Delhi and one each in Gurgaon, Jaipur and

The company plans to substantially increase its presence in the country in the next couple of years and is targeting tier two cities. After 20 years of trading relations and community involvement in India, the company has finally opened Body Shop stores here.

Body Shop has over 2,000 stores across 55 countries. The brand The Body Shop, though now owned by cosmetic major L'Oreal, is synonymous with Dame Anita Roddick, its founder and visionary. In its 30 years of existence, The Body Shop brand has come a long way, making its way through 77 million customers in 51 different markets in 25 different languages and across 12 time zones. Its entry into India is relatively late, but its plans are ambitious - to have 50 stores in the next three years. Since June this year when the brand entered the country without much fanfare and opened five stores, it has found tremendous response. For India, The Body Shop has tied up with Planet Retail Pvt Ltd, its master franchisee in the country, which says it is committed to the business ethics the brand stands for. Planet Retail will franchise The Body Shop through another entity, Quest Retail Pvt Ltd.

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