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A Ravi Jaipuria Group Company, RJ Corp has tied up with Disney Consumer Products (DCP), a Walt Disney group company, for retailing the Disney Artist brand merchandise in India.
The company will invest Rs 80 to 100 crore in the next five years to set up the exclusive Disney Artist brand stores and become the master franchisee of DCP. The group will also be the exclusive licensee to source and market arts and crafts merchandise under the Disney Artist brand for wholesale in India, Nepal, Sri Lanka, Bangladesh and the Maldives. The company is planning to set up about 150 such stores. The exclusive Disney Artist stores will sell a variety of products, including greeting cards, stationery, arts and crafts and party products