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Nov, 01 2006

PASSIONATE ABOUT FOOD AND PROFITS? CRAZY NOODLES IS HERE

Crazy Noodles, an international restaurant chain founded by Guiness record-holder and master chef, Mark Pi, is launching its revolutionary offering in India. To have a fun-filled experience and taste delightful food, one needs to enter the place with a \'

Crazy Noodles, an international restaurant chain founded by Guiness record-holder and master chef, Mark Pi, is launching its revolutionary offering in India. To have a fun-filled experience and taste delightful food, one needs to enter the place with a 'wacky' attitude. The tag line for the place remains "Eat some fun". The place has got everything from rocking glasses, giant-sized noodle bowls to dishes called "something" and "nothing". The brand, with its casual atmosphere and unbeatable prices, is all set to revolutionize oriental cuisine in India. The complete environment guarantees an exhilarating customer experience. In addition to the regular Chinese food Crazy Noodles offers dishes from Japan, Thailand and Malaysia. It boasts of the world's largest selection of noodles; and new concepts like Teppenyaki and Yakitori, previously in the domain of exclusive 5-star hotels, are being offered at unbelievably low prices, for the first time in India.

One can enter into excellent business opportunities with Crazy Noodles. It offers a concept that markets itself due to its exceptional, fun-filled, environment and growing, by word-of-mouth, reputation. However, the brand is also amply supplemented by world-class advertising and marketing support at the local and national levels. The business model requires a nominal upfront capital investment as compared to other similar retail hospitality brands, and achieves operating break-even in the first 3-4 months.

Potential franchisees are screened and are required to have the passion and commitment to be successful in the hospitality business. These potential franchisees are backed by a strong corporate team, which goes ahead in providing comprehensive franchise support, right from site-selection, to design, build out, training and on-going support. In-house architects and one of the best design firms in the country, conceptualize and build the Crazy Noodles outlets, optimizing on space, yet providing the comfortable, casual and inviting interiors that Crazy Noodles is known for. Once the stores are built, a training and store launch team is present to provide all the guidelines and support required for their successful launch. Crazy Noodles has an excellent on-going support component. This comes in the form of a dedicated operations and supply-chain team which includes field staff that constantly travels to ensure the smooth running of the franchise network, and internal and external auditors who monitor everything from product quality, customer experience, accounting to P&L.

Crazy Noodles is very conscious of its brand image and employs strict selection criteria to appoint only those franchisees who understand and uphold the values of the Crazy Noodles brand. The brand provides an excellent business opportunity, which, if handled carefully, will prove to be very advantageous in terms of both ROI and experience.

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