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May, 01 2006

Luxury of London for India

It's twice the celebration for the British luxury fashion brand Burberry. Year 2006 marks 150 years of production of fine clothing and also marks the brand\\\\\\\'s official foray into what\\\\\\\'s widely seen as the most exciting emerging market

Jashanmal National Company, a Dubai-based retail major, is the master franchisee for the brand in the Gulf and India. Late in 2005, Burberry announced a licence agreement with Luxottica, a leader in the eyewear sector, for the production and distribution of eyewear under the Burberry name. For a start, only the Burberry London division of clothing and some accessories are available at the brand's Taj Mahal Hotel store. The offerings will be scaled up soon. The store will also stock up on Burberry Prosum, the brand's new high-fashion division, and the eyewear collection later this year. Media Star has the India sub-franchise for the brand that's distributed through a diversified network of retail, wholesale and franchise channels.

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