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May, 01 2006

EuroKids International

WITH a vision to be a dominant player in the children\\\\\\\'s publishing and educational services segment, EuroKids International started its operations in India in 1998 by offering the best entertainment and educational experience.

Children services in education, publication

WITH a vision to be a dominant player in the children's publishing and educational services segment, EuroKids International started its operations in India in 1998 by offering the best entertainment and educational experience. The company was formerly a joint venture between Indian Express Publications (India) Ltd and Egmont International Holdings, Denmark. Since its inception it has been involved in children's book publishing with various licences from Disney, Mattel, and BBC Worldwide.

In early 2000 the company became a wholly-owned subsidiary of Egmont International and continued with its activities in publishing. It also ventured into the educational services segment in India with EuroKids Pre Schools, India's first branded pre school. EuroKids Pre School was the first to offer friendly infrastructure combined with world-class equipment, teaching aids and development appropriate curriculum to young Indian children.

Current business

  • The current business of EuroKids International is split into two verticals
  • Children's publishing
  • Educational services

Operating under the brand EuroBooks, its publishing business is focused on children's book publishing with licences from the world's best brands like Disney, Mattel, Noddy, Enid Blyton and Tintin amongst others.

In the educational services business the company, in addition to EuroKids Pre Schools, has also commenced EuroKids Teachers Training Institute (ETTI), which aims at providing quality education and training to prospective pre-primary teachers. ETTI was launched in the year 2005 and is now operational in Mumbai, Bangalore, Hyderabad, Jodhpur and Goa.

The company has forayed into mainstream primary and secondary education with the brand EuroSchool, which is aimed at creating world-class infrastructure and providing all round development and education to children from ages 4 to 17 years. Its vision is to impart knowledge and an acute understanding of values through a voyage of self discovery and learning aided by nature and technology. It is currently operational in Jaipur and Hyderabad.

Today, EuroKids Pre Schools are India's largest pre school chain with more than 300 pre schools spread across 110 towns and cities in India, and more than 40,000 students have already enjoyed the EuroKids Pre School experience till date.

Future plans

On the publishing front the company has already acquired rights for Agatha Christie, Bob the Builder, Hanuman-The movie, and has plans to acquire more licences for popular characters and brands in the near future. It plans to add another 150 titles by the end of 2007.

On the EuroKids Pre Schools front the company is planning to reach 500 pre schools and will service more than 75,000 students by the year 2008. It is also pursuing an aggressive international foray and has already lined up pre schools in Nepal, Bangladesh and the Middle East to be operational by 2006-07.

More ETTI centres are scheduled for launch this year, and the company plans to open another 25 ETTI centres by 2008.

On the EuroSchool front the company's plans are already on course to start world-class schools in Patna, Ahmedabad and Kolkata by 2007.

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