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Launching its first 'Bed & Bath' store in Mumbai, Bombay Dyeing will carry the concept to all the major cities and towns. The company is changing the face of its retail stores with a new product line, packaging, display, merchandising and advertising.
It offers a wide assortment of merchandise at regular department store prices and also top-of-the-line premium coordinates. In this new format store, Bombay Dyeing's focus on visual merchandising is clear with an engaging spread of bedsheets, premium bed coordinates, towels and a see-how-it-will-look counter. Adding glamour to the whole place are the range of 'Beyond Bed & Bath' accessories such as an aromatic section with candles and oils, glass display bowls with flowers, soap dispensers, tooth brush holders.
Bombay Dyeing has been awarded the 'Home and Lifestyle' retailer of the year 2005, by ICICI Bank, an award instituted by ICICI Bank Payment Solutions and KSA Technopak.