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Mahindra & Mahindra Ltd., based in Mumbai, is quietly preparing to enter the United States in October 2008, according to a report in Automotive News.
The company has signed independent distributor, Global Vehicles U.S.A. Inc., in Alpharetta, GA headed up by former Mazda executive William Goetze to distribute the vehicles. Goetze is asking dealers to pay $125,000 to apply for a franchise. Dealers who have heard Global Vehicles' sales pitch say that the company plans two vehicles: a regular-cab pickup with a 2.6-litre turbo diesel engine and SUV. Last year, Mahindra sold just 127,521 vehicles worldwide.