Social media is the new-age tool in advertising. It is considered as one of the best marketing strategies to establish a new brand or boost the sales of an established brand. Find out more about this unique but popular marketing technique
Modern retailing has given way to the newer concepts like discount retailing which have captured the interest of both the consumers and the investors (franchisees). The concept offers some interesting benefits for both. Read further to know more about suc
Most entrepreneurs believe taking up a franchise is the fastest route to success as it captivates maximum consumers. This is true but having a niche customer base can be equally profitable. Keen to know more about this.read on
These days in franchise marketplace numbers of franchises being offered have increased with the acceptance of franchising by companies. While planning to buy a franchise business as a buyer you need to keep some important points in mind to evaluate a fran
Many franchise experts believe that owning a multi-brand franchise is a lucrative way to grow. The acceptance of the concept of multi-brand outlet (MBO) is still at its nascent stage in India. Read on to know more about this not-so-popular but highly ben
With the rise of tours and travel destinations, there has been an increasing demand of travelling. Taking a franchise of a travel agency offers an aspirant with immense business opportunities. Read further to know more
Public relations is the most favourable form of communication these days, which if utilised efficiently gives the targeted customer and the media a better understanding of the company and its operations. Read further to know more about the concept.
In an endeavour to position the foreign brand in India, the master franchisee explores distinctive marketing techniques to reach the heart of the consumers. Let us find out what keeps them on their toes to expand their footprint in India.
Having the honour of addressing the aspiring franchisors and master franchisees at Franchise India 2009 Knowledge Series conference, I was asked to share my views on the importance of building and maintaining franchise relationship.
Married couples are excellent at running their household together and now they can further take this partnership ahead to run a franchise together. Read further to know more about this interesting venture.
Every franchisor aspires to run his/her franchise business successfully. But success of a franchise largely depends on the potential and intelligence of the franchisee. A word of caution. A smart franchisee might not bring equally smarter business solutio