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TechnoSport, an Indian activewear brand, has unveiled a refreshed brand identity as it expands its presence across retail, digital, and marketplace channels. The redesign includes a new wordmark in a bold, forward-leaning italic typeface, reflecting the brand’s focus on speed, energy, and movement.
The rebranding comes amid a phase of strong growth. With vertically integrated manufacturing and a network of over 7,000 retailers, TechnoSport has built a significant presence in India over the past 18 years.
The company has reported a compound annual growth rate of around 40% in demand for performance wear and expects to sell over 25 million apparel units in FY26, positioning it among the country’s largest activewear brands by volume.
Puspen Maity, CEO, TechnoSport, said, “This brand identity refresh marks an important step in TechnoSport’s next phase of growth. Over the years, we have built strong scale and consumer trust by making high-quality performance wear accessible to a wide base of Indian consumers."
"As more consumers embrace movement as part of everyday life, whether through daily wear, fitness routines or active sports, it is important that our brand expression reflects the energy, confidence and ambition of the business. The refreshed identity signals our intent to strengthen TechnoSport’s presence across channels and continue building one of India’s leading performance wear brands,” Maity added.
Patralika Agrawal, Head of Marketing, TechnoSport, added: “With this refreshed identity, we wanted to retain the strong recognition that TechnoSport has built over the years while introducing a sharper and more contemporary visual language that reflects movement, energy and confidence.
The updated logo and wordmark are aimed at strengthening visibility and recall across key consumer touchpoints, including stores, product branding, and digital and marketplace platforms. More importantly, the refresh positions TechnoSport more distinctly as a modern performance wear brand suited for everyday versatility—spanning daily use, gym and fitness routines, and active sports.
The new identity is expected to bring greater consistency across retail formats, product branding, and communication channels, with a phased rollout planned across stores, distributor networks, and digital platforms.
