Comet Grows Offline Presence, Opens Second Store in Hyderabad

Culture-led sneaker brand Comet has expanded its retail presence in Hyderabad with the opening of its second store, situated at Sarath City Capital Mall.

The announcement was shared via the brand’s social media channels, where it pointed to the strong consumer traction at its first Hyderabad outlet as a key factor driving its decision to deepen its footprint in the city.

Riding on the success of its initial foray into the Hyderabad market, the new store marks a strategic step toward expanding reach and enhancing accessibility for a growing customer base. The brand stated that the move is focused on deepening engagement and offering a more immersive, community-led retail experience.

Comet, a Bengaluru-based D2C sneaker brand founded in 2023 by Utkarsh Gupta and Dishant Daryani, focuses on bold, unisex footwear designed in-house. It has steadily gained traction among young urban consumers. Backed by a digital-first strategy and supported by a curated offline presence, the brand continues to prioritise high-visibility retail destinations alongside community-driven growth initiatives.

The Hyderabad expansion represents a further step in Comet’s broader retail strategy, as it works to grow its physical presence while staying closely aligned with its core audience.