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Broadway, an experiential retail concept that brings together shopping, culture, and community, has launched its first store in Pune at KOPA Mall, marking its entry into a third city. The company is set to open its Mumbai outlet in the next phase of expansion.
Spanning 25,000 sq. ft., the Pune store features over 200 brands across fashion, beauty, wellness, and lifestyle categories.
The store curates a mix of emerging and established labels, including Comet, Gully Labs, Culture Circle, Almost Gods, Mokobara, Rare Rabbit, and Beauty of Joseon, among others.
The Pune outlet also features ‘The Dopamine Room’, a dedicated sensory and de stress space designed to elevate the in store experience and encourage deeper consumer engagement.
Commenting on the launch, Sankalp Kathuria, Co-Founder and CEO, Broadway, said, “We launched Broadway with an intent to redefine retail experience in a manner never done before. We have built Broadway celebrating our growth and success in Delhi and Hyderabad – and now it’s over to Pune. As one of India's youngest cities, Pune is vibrant, cosmopolitan and culturally fluent with a younger consumer base that reflects a growing appetite for modern shopping experiences, just the kind of vibe Broadway is looking for. And we found the perfect launch pad in The KOPA by Lakeshore Group to bring Broadway to life. The mall's strategic location, nestled in the heart of Koregaon Park's bustling, upscale social fabric, combined with Broadway's culture-first ethos, is where Pune’s progressiveness will meet Broadway’s creativity.”
Broadway was founded by Vivek Biyani and Kathuria, along with actor-entrepreneur Rana Daggubati, Apurva Salarpuria, Nikhil Kamath, and Abhijeet Pai. The platform is backed by Think9, which focuses on building digital-first consumer brands.
With its Pune launch, Broadway is now present in three cities, building on its debut in Delhi in September 2024 and Hyderabad in March 2025. The company continues to grow its offline presence, positioning itself as a platform for new age consumer brands through an experience driven retail model.
