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AZORTE, the premium fashion and lifestyle retail format from Reliance Retail, has expanded its brick-and-mortar network with the opening of new stores in Bengaluru and Ahmedabad as part of its ongoing nationwide growth strategy.
The Bengaluru outlet, located at HSR Layout, spans 10,996 sq. ft. across four levels and was launched through “AZORTE PRIVE,” an experiential event blending fashion, music, and community engagement.
The brand has also inaugurated its 44th store at Nexus Ahmedabad in Gujarat. Spread over 12,865 sq. ft. on a single floor, the launch featured a ribbon-cutting ceremony by Janki Bodiwala.
Both stores will house AZORTE’s range across womenswear, menswear, kidswear, and accessories, catering to young consumers looking for trend-focused fashion and digitally enabled shopping experiences.
The outlets are equipped with the brand’s technology-driven retail solutions, including RFID and QR-code-based inventory systems, smart trial rooms with styling suggestions, and self-checkout counters designed to enhance convenience and streamline the shopping journey.
With these additions, AZORTE continues to strengthen its presence across major urban markets while reinforcing its positioning as a tech-enabled fashion destination for Gen Z shoppers. Owned by Reliance Retail, the brand focuses on integrating fashion, technology, and experiential retail across its growing offline footprint in India.
