How Jerai Fitness Fuels Growth Ambitions

As India’s fitness revolution gathers speed, Jerai Fitness Limited is emerging as one of the strongest forces powering the country’s modern gym infrastructure. With over three decades of manufacturing excellence, global certifications and a growing footprint across 26 countries, the brand is blending innovation, scale and the strength of Made in India engineering to shape the future of fitness. Under the leadership of Rajesh Ramsukh Rai, Jerai is now accelerating growth through strategic alliances, cutting-edge production and ambitious expansion plans.

Jerai Fitness Limited recently announced a collaboration with Plus Fitness. What strategic vision drives this partnership and how do you see it strengthening the fitness ecosystem in India?

Jerai Fitness Limited brings over three decades of experience in fitness equipment manufacturing, while Plus Fitness contributes a globally established franchise model and operational framework. One of our key strategy is to actively pursue collaboration with both foreign and domestic companies to manufacture high-quality products tailored to their specific requirements. By leveraging its advanced manufacturing capabilities and commitment to excellence, Jerai Fitness Limited aims to build long-term partnerships that ensure mutual growth and innovation.

The collaborations allow us to integrate global standards with local expertise, optimizing efficiency, reducing costs, and delivering value-added solutions across various industries.

The collaboration with Plus Fitness reflects a shared vision of supporting the growth of organized fitness infrastructure in India. By combining manufacturing capabilities with an international gym franchise system, the partnership aims to simplify gym setup in India.

India’s fitness industry is witnessing strong growth and increasing demand for structured gym formats. How will the Jerai Fitness Limited & Plus Fitness collaboration tap into this opportunity?

India’s fitness sector is experiencing steady growth driven by increasing health awareness, increasing number of gyms in the country, shift towards mid to premium gyms investments by celebrities in gym chains, increasing young population with higher disposable incomes, government focus on healthcare, increasing number of residential complexes and hotel chains, growth of gyms in Tier 2 and Tier 3 cities. Catering to the growing awareness and consciousness towards healthy lifestyle and fitness, the number of gyms across the country is increasing. This increase is in turn leading to a larger demand for fitness equipment, fuelling the growth of the market in India. The Indian Fitness Equipment industry is expected to grow at a CAGR of 8% from 1,04,000 in 2024 to ~151,000 gyms by 2029 (Source: “Industry Report: Gym Equipment Manufacturing” dated September 27, 2025 prepared and issued by Wazir Advisors Private Limited, exclusively commissioned and paid for by Jerai Fitness Limited)

The collaboration aims the expansion of 100 gyms across India through a structured franchise and infrastructure model. By integrating Plus Fitness’ franchise expertise with Jerai Fitness Limited’s manufacturing and equipment supply capabilities, the partnership aims to support the development of organized gym networks in both metropolitan and emerging markets.

What unique value will this partnership bring to gym owners, entrepreneurs and fitness operators looking to build or upgrade their facilities?

One of the key aspects of the collaboration is the structured franchise and infrastructure model. This structure allows gym entrepreneurs to access franchise support and equipment solutions within a single ecosystem.  By combining franchise support and equipment procurement into one integrated system, new entrepreneurs can avoid vendor coordination complexities and reduce setup delays, ensuring scalability, brand uniformity, and long-term business sustainability.

Additionally, through such collaborations, Jerai Fitness Limited can scale operations , and improve supply chain resilience.

Jerai Fitness Limited is known for its strength equipment manufacturing expertise, while Plus Fitness brings a successful global gym model. How will the combination of these strengths create a differentiated offering for the market?

Jerai Fitness Limited has built capabilities in manufacturing strength training fitness equipment through fully automated production processes and accessories. and it is located in Wada, Palghar, Maharashtra, spanning 145,530.76 square feet. Plus Fitness operates a globally established franchise model with standardized operational systems.  This collaboration integrates these strengths to offer a solution that combines equipment manufacturing with a structured gym franchise framework, enabling consistent infrastructure and operational support for franchise partners.

With franchise-based gym formats gaining popularity, how does Jerai Fitness Limited support operators in terms of equipment innovation, customization and long-term operational support?

Jerai Fitness Limited supports gym operators through its in-house manufacturing capabilities, product development processes, and service support systems. Jerai Fitness Limited adheres to internationally recognized standards and are certified with ISO 9001:2015 (Quality Management System), ISO 14001:2015 (Environmental Management System), ISO 45001:2018 (Occupational Health and Safety Management System) certifications and American Society for Testing and Materials (ASTM) certified by Global Testing Services Co., Limited. Additionally, it is certified by International Productivity and Quality Council (IPQC) for compliance with EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006, which are European safety standards for stationary training equipment.

Jerai Fitnes Limited’s manufacturing operations allow it to maintain control over quality and production efficiency while addressing the requirements of gym operators. In addition, Jerai Fitness Limited focuses on installation support, and after-sales service, which are important factors for long-term gym operations.

Jerai Fitness Limited has been a prominent name in fitness equipment manufacturing for years. Could you share the brand’s journey and key milestones that shaped its leadership in the industry?

Jerai Fitness Limited was established in 1994 and has developed its presence over more than three decades in the fitness equipment manufacturing industry. Over the years, Jerai Fitness Limited has focused on strengthening its manufacturing processes, supply chain capabilities, and distribution network. The Manufacturing facility which is located in Wada, Palghar spans across 145,530.76 square feet and is focused on the manufacturing of strength training fitness equipment.  It offers a fully automated production process, supported by advanced machinery including laser cutting machines, robotics-assisted fabrication, robotic welding stations, Computer Numerical Control (CNC) and Vertical Machining Centre (VMC) machines, powder-coating plant and precision material processing systems. This has helped enhance Jerai Fitness Limited’s capabilities in equipment production and quality control.

As part of its growth journey, Jerai Fitness Limited has also expanded its industry presence through participation in fitness exhibitions and international industry events. In the past, Jerai Fitness Limited have participated in international trade exhibitions, including the Dubai Muscle Show, Dubai Pro Show, and FIBO Global Expo and domestic trade exhibitions, including the IHFF (International Health, Sports & Fitness Festival), IBBF (Indian Body Builders Federation), where it had demonstrated the usage of its products. Jerai Fitness Limited has also participated in domestic championships including Bodypower Show, Mr. India, Mumbai Shree, Fit India Expo, and Mr. Universe enabling it to showcase its manufacturing capabilities, engage with global fitness professionals, and stay aligned with evolving trends in strength and fitness equipment.

What role does innovation and R&D play in Jerai Fitness Limited’s product development, especially as gyms increasingly demand smart, durable and performance-driven equipment?

Jerai Fitness Limited focuses on innovating new designs, which are developed at our factory and subsequently tested on-site before launching in the market. By combining professionally managed gym with modern production processes, Jerai Fitness Limited focuses on developing equipment that meets the evolving needs of gym operators and fitness facilities. This approach enables it to deliver efficient, robust, and long-lasting solutions that support the growing demand for professionally managed fitness infrastructure.

As an Indian manufacturer competing with global equipment brands, how does Jerai Fitness Limited leverage the “Made in India” advantage in terms of quality, pricing, and customization?

Domestic sales plays an important role in Jerai Fitness Limited’s operations with majority of revenue generated from the same. By manufacturing equipment in India, Jerai Fitness Limited is able to maintain control over quality standards, production processes, and customization capabilities, while also improving operational efficiency.

Jerai Fitness Limited adheres to internationally recognised standards and are certified with ISO 9001:2015 (Quality Management System), ISO 14001:2015 (Environmental Management System), ISO 45001:2018 (Occupational Health and Safety Management System) certifications and American Society for Testing and Materials (ASTM) certified by Global Testing Services Co., Limited. Additionally, it is certified by International Productivity and Quality Council (IPQC) for compliance with EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006, which are European safety standards for stationary training equipment. According to the “Industry Report: Gym Equipment Manufacturing” dated September 27, 2025 prepared and issued by Wazir Advisors Private Limited, exclusively commissioned and paid for by Jerai Fitness Limited, the Indian fitness equipment market was estimated at approximately ₹2,500 crore in 2024 and is projected to reach around ₹4,600 crore by 2029, reflecting strong growth in organized fitness infrastructure. In this evolving market, domestic manufacturing helps companies respond more effectively to local gym requirements through shorter supply chains, faster delivery, and greater product adaptability.

What major trends are currently shaping the fitness industry—whether in terms of gym formats, equipment preferences, or consumer expectations?

Several trends are influencing the growth of the fitness industry in India, including increasing health awareness,  India, with a median age of 29—significantly younger than countries like China and the United States—stands as one of the world’s youngest nations, with nearly 770 million millennials and Gen Z individuals (aged 9–40) comprising about 55% of its population who are increasingly prioritizing active lifestyles and structured workout routines. With rising disposable incomes and fewer dependents, a new, financially empowered consumer class is emerging, driving demand across sectors such as technology, electronics, and particularly health and wellness.

Looking ahead, what are Jerai Fitness Limited’s expansion plans in India and globally and how will strategic partnerships like the one with Plus Fitness play a role in that growth?

Jerai Fitness Limited will continue focusing on improving its manufacturing process, distribution network and presence in the fitness equipment market. As the demand for mid to premium  gym networks in India grows, it aims to support the development of standardized  fitness infrastructure across the country.

Jerai Fitness Limited also intends to set up a new manufacturing facility, to increase the production capacities and to cater to the cardiovascular fitness equipment, strength fitness equipment, and outdoor fitness equipment, which will also enhance its existing manufacturing capacity.

It also plans to diversify its portfolio by launching outdoor, home and premium fitness equipment across residential, government (B2G), hospitality and high-end consumer segments, while expanding market reach and targeting both budget and premium customers. It also aims to transition to in-house manufacturing of cardiovascular equipment, strengthen R&D capabilities and invest in innovation and premiumisation to improve margins, enhance quality and drive long-term revenue growth.

It also aims in strengthening its market presence by expanding its network of showroom-cum-experience centres across key cities in India, offering immersive, hands-on product interactions supported by expert guidance.

Jerai Fitness Limited have also built a strong global footprint with export customers across 26 countries and it is  continuing to expand into new markets. This international presence not only increases our brand visibility but also provides crucial revenue diversification.

Partnerships like the one with Plus Fitness India bring together their global gym franchise experience and Jerai Fitness Limited equipment manufacturing expertise. This helps create a more structured and easy-to-implement gym model for entrepreneurs.

Through such collaborations, Jerai Fitness Limited aims to support the growth of professional gym networks in India while making it easier for entrepreneurs to set up and run fitness facilities.

Finally, what advice would you give to entrepreneurs or investors looking to enter the fast-growing fitness industry today?

Entrepreneurs entering the fitness industry should focus on building a strong and sustainable business from the beginning. This means choosing the right partners, investing in reliable equipment and infrastructure, and ensuring that members receive a good and consistent fitness experience. The belief is that fitness infrastructure should be accessible and affordable for every serious entrepreneur entering the fitness industry. With growing health awareness and increasing demand for organized and professionally managed gyms, the fitness industry in India offers significant opportunities. Entrepreneurs who take a long-term approach and operate their gyms in a structured and professional manner are more likely to succeed in this evolving market.