Recipient of the Business World Young Entrepreneur of the Year Award and Entrepreneur India Best Consumer Audio brand Award, Aman Gupta loves building brands. An alumnus of the Indian School of Business (ISB), he was a Chartered Accountantat 21. The customary work stints with global brands followed and he went on to work with Citibank, KPMG, and JBL (Harman) as Sales Director. This eclectic work experience speeded his decision to “build a brand of his own”. Sensing the need for smart, efficient, stylish and durable mobile wearables and hearablesAman teamed up with Sameer Mehta to launch boAt in 2015.
The current product portfolio includes mobile accessories centred specifically on smartphones across audio (wired and wireless headsets, Bluetooth and portable speakers) and connector (car and wall chargers and cables.
A lifestyle brand started in 2015 that deals in fashionable consumer electronics. The award winning consumer audio brand is founded by Aman Gupta and Sameer Mehta. In a sector dominated by established global brands, boAt has ramped up quickly in a short span of 4 years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. The brand has already registered INR 100 crores in FY'18 as gross sales and is eyeing INR 500 crores in the next couple of years. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement. The trendy look and feel of the boAt speakers and headphones have led to the new category of ‘hearables’ akin to fashion accessories. boAt has already created a community of over 1,200,000 boAtheads (consumers) who want to be seen listening and wearing their favourite audio accessories to make a lifestyle statement. Every 3 minutes there is a new boAthead (consumer) being added to the boAtfamily. The brand sells over 8,000 units per day and on an average 5 units every minute. boAtis backed by Fireside Ventures, Sachin Bansal’s BAC Acquisitions and InnoVen Capital.