Ester Martinez is a shining example of the intelligent and entrepreneur inclined women entrepreneurs. She started her entrepreneur journey seeing the gaps and the areas for enhancing the human resource and talent management industry; she was nurtured in. A complete end to end solution provider to companies for their hiring needs Ester opines she always wanted to take the Human Resource industry with her own edge. She also spoke on the attrition rate of various industries stating the figures are usually not the correct one with the real figures being much larger. The youngsters are not looking for a job today but they are looking for a career and for people promise; said Ester, forecasting attrition rate to be much higher in 2012.