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Home Videos Franchise Marketing Sector by Brian Duckett : Part 1

Brian Duckett, The Franchise Co., UK, delivers a speech at FI2009 on “Business Opportunities in Franchise Marketing Sector”. He says when we enter a franchise business we need to have two different functions; firstly marketing what you originally do and secondly marketing your franchisee. Afterwards the plan turns to recruit, train, mentor and motivate the people who run your business and the one you in business with.

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August 30, 2011 at 12:50 pm


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