Brand is Maya
September 12, 2011 | COMMENTS ( 1 )
All businesses of the world stand out, because of what one is and more dominantly of what one may call as brand. Brand and business have become synonymous today, with brand taking an upper edge. Speaking on brand Harish states the best person to know an individual is one's spouse, this has been concluded by an individual research by his company. Hence if an organisation intends to work on its business expecting it to be a brand, the most important feedback is that of the spouse. Harish defines brand in an Indian term as Maya, he states he says so because Maya is a perception, as it is here and at the same time it is not there.
Please add your comment
JacobySeptember 27, 2011 at 8:50 pm