We want to build a strong link with SMEs: Continental India
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2014-04-01

We want to build a strong link with SMEs: Continental India

Continental has started production and distribution of radial truck tyres in the Indian market. With an initial annual production capacity of 220,000 radial truck tyres and over 1400 dealer outlets, Continental aims to expand its reach in India.

The international tyre manufacturer and auto motive supplier, Continental has started production and distribution of radial truck tyres in the Indian market. With an initial annual production capacity of 220,000 radial truck tyres and over 1400 dealer outlets, Continental aims to expand its reach in India.

 

“India is the second largest market for truck tyres in the Asia-Pacific region (APAC) and we strongly believe that our premium technology products, manufactured locally and distributed through our Indian market organisation, will make Continental a preferred partner in the tyre replacement and original equipment business,” says Dr Andreas Esser, Head, Commercial Vehicle Tyre business.

 

Speaking on Continental’s further acquisition plans in India after acquiring Modi Tyres in 2011, Nikolai Setzer, Member of the Executive Board and Head of Tyre Division, says, “We are now in the process of completing our portfolio. After acquiring Modi Tyres in 2011, we have first tried to create a base in India which we have to ramp-up now. We are currently not looking for any specific acquisition in the country. To gain an edge, we are obviously keeping an eye on the market for any substantial M&A.”

 

Expressing his views on the growth and development of the small and medium-sized enterprises, Benoit Henry, Executive Vice President Business Region Asia-Pacific Truck Tyre, says, “We are all the time dealing with small and medium-sized enterprise. Our dealers are not multinational or regional, rather they are extremely local. We come with an international background and we have the global experience, so we are going to talk to them and discuss with them in order for us to be a solution for the products of their customers. We are not looking at being just another tyre company producing and selling tons of rubber. We want to be the best tyre company in India and to be the best tyre company in this country; we need a very strong link within ourselves and the end-user i.e., the customer.”

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