Vodafone India, telecom partner in Formula 1 Grand Pix 2013 has invited entries for SMEs to win ‘Vodafone Drive into the Big League (DiTBL) Season 3’. SMEs can get themselves registered from August 19, 2013 till September 15, 2013.
Vodafone India has invited entries for SMEs to win ‘Vodafone Drive into the Big League (DiTBL) Season 3’. SMEs can get themselves registered from August 19, 2013 till September 15, 2013.
Vodafone, telecom partner in Formula 1 Grand Pix 2013 and global branding partner of front-runner teams in the sport McLaren Mercedes car also offers small and medium enterprises (SMEs) to brand their names in McLaren's racing cars for free. SMEs could see their name right under the driver's helmet on a car which is the most watchable place in a race.
Naveen Chopra, Director, Vodafone Business Services, says, “It is our effort to partner medium sized enterprises in their next phase of growth and help them take their brand to newer heights. It’s a platform that will give an opportunity to these already successful enterprises to have their logo displayed on the Vodafone McLaren Mercedes race cars propelling them towards an easier path to growth. “
All SMEs across India with a turnover between INR 100 crore and INR 500 crore can participate in the contest. The 10 shortlisted participants who will get chance to present their case to an esteemed panel of experts and will compete for the coveted top spot. This would be telecasted as a television reality series on a leading business channel during September - October 2013. Three finalists will be selected to be the part of grand finale that will be held in Delhi closer to the Indian Grand Prix 2013.
In a six part reality television series, the final winner will be selected by an expert jury who will evaluate the shortlisted participants providing them with real situations that each of their businesses could face and how they would work around those situations.