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2015-10-23

Vista Rooms creates app on Instagram, targets tier II & III cities

Mumbai-based online budget accommodation aggregator, Vista Rooms has created an app-like experience on Instagram where travellers can browse locations and property options as well as book a hotel of their choice.

Mumbai-based online budget accommodation aggregator, Vista Rooms has created an app-like experience on Instagram where travellers can browse locations and property options as well as book a hotel of their choice. The startup claims that this is a first of its kind in India. This application on Instagram enables users to explore, book and even review a property.

Vista Rooms started as an online hospitality startup specialising in aggregating and providing standardized accommodations across India. The company is spreading its network in smaller tier II & III cities across India where there is a major need for standardized budget travel accommodations.

The idea behind this was to use Instagram as a standalone mobile application (app) that can serve both as an app and a social networking tool. "While Instagram is typically used by brands for static visibility, we saw an opportunity to leverage Instagram as our standalone mobile platform where users can experience an entire journey from discovering to booking and then even reviewing their stay on the same platform," said Amit Damani, Co-Founder and Head- Online Sales & Marketing.

Budget stay startups such as Vista Rooms aggregate and organise hotels in various cities to ensure that guests across the brand have quality and standardised experience.

Vista Rooms has presence on social media platforms like Facebook, Twitter, Linkedin for regular posts on discounts, alliances and other company updates. Besides regular travelers, the company aims to reach out to virtual travelers who are perpetually looking at tourist destinations.

"As a start-up, we wanted to stay resourceful and instead of making a big investment for an application, we felt w could leverage existing platforms to reach out to a wider audience more effectively," said Ankita Sheth, Co-Founder and Head- Partnerships, Vista Rooms. 

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