Videocon d2h unveils educational TV initiative for kids

Videocon d2h, India's fastest growing DTH service, has unveiled a new initiative aimed at preschool and elementary school aged children. The company has launched SMART Services, a value-added bouquet of learning activities and games available exclusively to Videocon d2h subscribers. This banner includes Smart Learning, Smart Kids and Smart Games, all available on a subscription basis.

Smart Learning, targeting school aged children under 14, will broadcast science videos and interactive ways to learn English. Smart Kids will cater to toddlers and kindergarten kids with nursery rhymes and stories. Each of Videocon d2h's SMART Services will be offered at a subscription rate of INR 45 per month.  In addition, one more value-added service is expected to launch soon for school age children. Called Smart Education, it will also feature various educational curriculums accredited in India.

"We strive to provide the best of education based entertainment to our subscribers, especially our young audience," said Saurabh Dhoot, Executive Chairman, Videocon d2h. "Keeping this in mind, we have launched the SMART Services bouquet, our learning based entertainment content.  The content is specially designed and handpicked to provide the best of learning to across all ages."

Anil Khera, CEO of Videocon d2h, explained, "Videocon d2h is launching its SMART Services offering to capture the imaginations of kids while helping them learn. The rich content is designed to help change the TV viewing of children to a learning viewing that brings joy and fun to children through stories and easy-to-comprehend videos."

Powered by the MPEG-4 and DVB-S2 technology, Videocon d2h offers services such as 12 PIP Mosaic, d2h Cinema, weather updates and multiple tickers to transform your TV into a hub of entertainment and knowledge.

"SMART Services is exactly the type of proactive approach to programming and serving the customers' needs that attracted U.S. investors and Wall Street fund managers to invest in Videocon d2h," added Jeff Sagansky, "Videocon d2h understands how to leverage its platform to create new channels of content which in turn grows its subscriber base and advertiser interest.  It's a very SMART business model."

Videocon d2h has achieved many firsts in the Indian DTH industry, such as being first to launch the 4K Ultra HD Channel, 1,000 GB High Definition Digital Video Recorder, Radio Frequency Remote for DTH, Wireless DTH Headphones and 500 channels & services.