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2015-07-13

Video Analytics Startup Vidooly to increase headcount by 100%

Within 8 months of its launch, online video analytics start-up, Vidooly today announced the opening of its state-of-the-art office in Noida.

Encouraged by the exponential demand for video analytics within 8 months of its launch, online video analytics start-up Vidooly announced the opening of its state-of-the-art office in Noida. The new office space, which embraces an open design to foster collaboration and innovation will also support Vidooly’s aggressive hiring plans to double its workforce in the next six months. It is looking to hire data scientists and analysts and programmers to boost its team strength. Vidooly recently received funding from Silicon Valley based investor Bessemer Venture Partners (BVP).

Vidooly’s rapid growth is a result of the global megatrend being witnessed in video consumption, which comprises an estimated over 60 per cent of all data traffic on the Web. YouTube is the second largest search engine in the world, next only to Google. More than 300 hours of video is being uploaded on YouTube every minute, out of which 90 per cent of the videos generate less than 10,000 views in the first one-month.

Currently, content creators are putting a lot of efforts to create good quality content, but the problem is that they find it difficult in targeting the right kind of audience to watch their content. This is where Vidooly steps in to help content creators, brands and multi channel networks (MCNs), to maximize their YouTube organic views, build an audience base and earn more revenues on YouTube.

Vidooly’s new office will allow it to scale up its workforce as it gears up to respond to the high demand for its product and services and support its expansion plans beyond India. Vidooly’s new office is an expression of its company identity through physical space. Done up in the colors of its corporate identity, red, white and black, the design is open with no private cubicles and the café within the office, features a large television screen.

“Vidooly’s talent pool is largely of young people. To keep energy levels high, our focus is on creating the right culture, which is an environment for creativity where there is collaboration, a free flow of ideas as well as fun, humor and spontaneity. Our physical office space is designed to reflect this culture we wish to create and an expression of who we are as a company.” said Subrat Kar, CEO & Co-founder of Vidooly.

“With expansion plans afoot to focus on the Middle East and South-East Asia because of the growing content consumption in these regions, we are looking to hire aggressively and add 25+ more people to our team in the near term. We are looking for data scientists and analysts and programmers who can support our core product development”, he added.

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