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2014-10-29

US retailer Target Corporation has roped in a second set of startups

The accelerator in Bangalore, launched this February, is Target's only one in the world.

US retailer Target Corporation has roped in a second set of start-ups for its accelerator programme to help further its transformation into an omnichannel retailer. The accelerator in Bangalore, launched this February, is Target's only one in the world. Besides this, the company also has a Technology Innovation Centre in San Francisco to tap into the latest innovations in retail, according to a report published in Economic Times.

 

While the first batch focused on themes like personalisation search, content and mobile, the second batch plunges into core retail solutions addressing Target's omnichannel evolution -instore experience, marketing, analytics and merchandising. The new batch includes Torch Technologies, which has developed a hardware plug-in device for brick and mortar stores to make data-driven decisions on store opening hours, staff assignments, product placements and promotion strategies, the report states further.

 

Other solutions include tools to sell ads on a smartphone's lock screen (Twiddly), platforms to help companies create 3D ads and apps (Visarity), a visual search engine for e-commerce (Wazzat Fashion), and tools for augmented reality (Whodat Spaces).

 

Target said their four-month programme differs from other existing ones as the startups get assigned to specific business lines and work on real-world problems that the company solves on a day-to-day basis.

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