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2015-01-15

Taxi aggregator Ola to launch its auto rickshaw app in Pune

Pune is rapidly turning as a hotspot for auto aggregators, who are attracting drivers with monetary incentives and goodies.

Auto aggregator Ola has recently launched its own app in Pune to expand its presence in auto rickshaw space. Even startups like mGaadi look all set to launch in Pune in the next one-and-a-half months, according to a report published by Economic Times.

Pune is rapidly turning as a hotspot for auto aggregators, who are attracting drivers with monetary incentives and goodies. Pune is the seventh most populous city in India and is also one of the fastest growing cities in Asia-Pacific. Well known for serving home to various manufacturing and automobile industries, the city attracts migrants, students and professionals from India, South East Asia, Middle East and Africa.

Speaking on the same lines, Solomon Prakash, Co-founder, mGaadi, told ET, "Ola has entered the space with much more money and marketing power, and other aggregators like TaxiforSure and Uber have announced their intent to enter this space. We are looking at the industry as a whole rather than wooing drivers with huge incentives. We have launched a campaign with the Bengaluru city police called `Go Anywhere', which honours drivers who follow rules, make passengers feel safe and do not refuse to go to a destination."

Even local startup Autowale is looking to keep its customer base with local knowledge and advance bookings. Sharing his views about the entry of auto aggregators, Mukesh Jha, Co-founder, Autowale.in, told ET, "While Ola's entry into this segment increases competition, it is also a major validation on the potential to organise the autorickshaw sector in India, something investors weren't convinced of before. From that perspective, their entry is a positive signal for all startups in the segment."

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