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2015-03-11

Social media marketing firm Crowdfire raises $2.5 million from Kalaari Capital

This first round of funding will be utilized to leverage its current user base of over 10 million users and make it the go-to social media marketing product for all marketers.

The biggest social media marketing product Crowdfire, formerly known as JustUnfollow, has raised $2.5 Million in Series A funding from venture capital firm Kalaari Capital.

Crowdfire, one of the few startups in India with a global consumer market, was profitably bootstrapped for the five years since its inception in Februrary 2010. This first round of funding will be utilized to leverage its current user base of more than 10 million users and make it the go-to social media marketing product for all marketers.

The company rebranded to Crowdfire recently because the product outgrew the "JustUnfollow" name, which is very feature-oriented. The app evolved from being just a tool for unfollowing to being a product that helps businesses and individuals grow on social media and reach their social media goals - be they brand recognition, individual popularity, more sales, clients or fans. A change in how people perceive the product was long overdue.

Nischal Shetty, Founder, Crowdfire, said, "We believe it's time for products built in India to become leaders globally and in the social media space we want Crowdfire to be that product."

Crowdfire currently has a suite of tools on the web, Android and iOS platforms that help users connect with the right people on social media and grow exponentially. They direct their users through a proven to work Clean-Engage-Grow social media cycle that drives actionable marketing results.

Vani Kola, MD, Kalaari, said, "We are excited about mobile-first products and see a lot of potential in the social media marketing landscape. With Crowdfire straddling both and given the pace at which they are growing, we are pleased to partner with them and are very positive about their potential."

Crowdfire works on a freemium model. It is growing and innovating fast. Latest additions to its very effective tools include TakeOffand Eagle Eye. The former is the leading scheduling tool for Instagram and the latter is a powerful Twitter analytics tool. Both are available for free to, both, consumers and businesses.

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