The campaign epitomizes what Milaap Open stands for: celebrating the resilient spirit and heroism of everyday individuals.
Milaap.org, Asia's largest crowd funding platform for social impact, has launched 'The Mountain Man Project' to galvanise efforts towards recognising the common Indian's heroism.
The project is named after Dashrath Manjhi (The Mountain Man), a labourer from Bihar, who set out to carve a road through a mountain, equipped with only his hammer, chisel, and crowbar. After 22 years of chipping through the 300-foot mountain, he single-handedly reduced the 70 km distance between his isolated village and the nearest town to just 5 km, helping his people get access to doctors, jobs, education, and opportunities. He refused to give up in the face of daunting obstacles. This incredible story of the human spirit is an inspiring symbol of the Do-It-Yourself Indian, and continues to astound many, even years after Manjhi's death.
Through this campaign, Milaap is also launching Open, a new platform that lets people showcase their initiatives; attract supporters and crowdfund from around the world. The campaign epitomizes what Milaap Open stands for: celebrating the resilient spirit and heroism of everyday individuals.
Anoj Viswanathan, Co-founder, Milaap said, "On Milaap Open, we showcase inspired individuals and their ideas, connect them to supporters and help them attract global recognition and funding. Dashrath Manjhi epitomizes everything that we stand for. Milaap Open is all about celebrating the common man's ability to move mountains."
All through January and February, the campaign will engage the online world towards this theme using powerful photographs, stories, blogs, videos, inviting readers to share The Mountain Man's story and inspire others to imbibe his Do-It-Yourself spirit.
Founded in June 2010, Milaap has since then helped nearly 20,000 people contribute to and raise funds for the causes they care about, impacting over 110,000 lives across India.