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2014-09-20

Rocket Internet-backed Foodpanda acquires Entrega Delivery

Foodpanda launched its service in Brazil in mid 2013, and offers access to over 2,000 restaurants in more than 30 cities across the country.

Foodpanda.com (also known as Hellofood), a Rocket Internet-backed global, multi-location online food ordering marketplace with operations in 40 countries including India, has acquired Brazilian food delivery competitor Entrega Delivery, according to a VCCirle report.

 

Post acquisition, Entrega will keep operating under its brand.Foodpanda launched its service in Brazil in mid 2013, and offers access to over 2,000 restaurants in more than 30 cities across the country.

 

“We are excited to announce the acquisition of Entrega Delivery and its talented team, which will allow us to strengthen our presence in the strategic cities of Campinas and Belo Horizonte. This acquisition is in line with our strategy to be the top of mind for every customer, no matter where they are, when it comes to order food online,” said Marcelo Ferreira, Co-founder and MD, Hellofood Brazil.

 

Entrega Delivery started operations in 2010 and operates in Campinas and Belo Horizonte, partnering with over 400 restaurants. "We have worked very hard during the last three years, developing strategic alliances with the main players in the local food industry and building trust among our customers. With the experience, resources and technology of Hellofood, we are ready to take the next big step in order to provide a world class service to Brazilian consumers," said Eduardo Penna, founder and CEO, Entrega.

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