Rdio, a digital music service announced today a definitive agreement to acquire Dhingana, which was India’s largest music streaming service.
Rdio, a US-based digital music service announced today a definitive agreement to acquire Dhingana, which was India’s largest music streaming service. Dhingana’s team in India will be joining Rdio to continue their mission of helping millions of users around the world discover the extensive and rich musical catalog of India.
Effective immediately, Dhingana founders Snehal Shinde and Swapnil Shinde will join the executive team at Rdio, where they will work to continue Rdio’s expansion efforts in India as well as other emerging markets.
“Over the past seven years, Dhingana has worked hard to build a music platform that allows millions of users around the world to enjoy the diverse music of India, including a massive Bollywood catalog. We’re excited to continue this mission and further our reach with Rdio,” said Snehal Shinde, Co-Founder of Dhingana. “We look forward to working toward a unified launch in India through the Rdio brand in the near future.”
“Dhingana, with over 1-million songs in 42 languages and Indian genres has become synonymous with India’s love of music for its millions of users around the world. We are excited to bring a new experience for millions of Dhingana’s loyal fans, to extend that to all Indian smartphone users, and join an amazing globally-minded team at Rdio,” said Swapnil Shinde, Co-Founder of Dhingana.
“We are honored to work with Snehal, Swapnil and their stellar team to build upon the success of Dhingana as a part of Rdio. India is a tremendously vibrant market for music and culture and one of the largest and most important in the world. We are one of very few global companies that can provide a great music experience to an expanding international audience,” said Anthony Bay, Rdio’s chief executive officer, “and it is our objective to bring that experience to India and to non-resident Indians and fans around the world.”
Rdio India will launch later this year.