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2015-05-26

Paytm ties up with Havmor Ice Cream to provide cashback offer

As part of this consumer promotion, all Havmor Choco Block Ice Cream packs will carry the Paytm Rs.30 Cashback offer.

Paytm, the mobile commerce platform has entered into another structured strategic alliance with Havmor Ice Cream. As part of this consumer promotion, all Havmor Choco Block Ice Cream packs will carry the Paytm Rs.30 Cashback offer.

“This offer will run till end of June. This is one of the biggest consumer promotions in the category this year. Havmor will be promoting this offer aggressively through a 360 degree marketing plan,” said the company’s official release.

In order to avail the Paytm Cash, users will have to log in to the Paytm website/app and enter the promo codes. On successful utilization of the offer, they will get Paytm Cash which they can use for mobile recharge, DTH recharge, shopping, booking bus tickets, booking movie tickets and much more.

Shankar Nath, SVP, Paytm, said, “We are excited about our campaign in alliance with Havmor Ice Cream. The offer will provide the customers with the benefit of getting a Cashback while relishing the lip-smacking ice cream. The offer is being promoted extensively on print media as well as outdoor media to gain wider visibility.”

Ankit Chona, Director, Havmor Ice cream limited said, “The target audience (youth) of our brand and PayTM is a perfect synergy. This partnership adds another element of ‘Customer Engagement’ to our brand while providing additional value to our consumers with Rs. 30 cash back. This association has already been marketed through extensive media visibility in print, OOH and Social Media.”

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