Hotline: 1800 102 2007
X
Search Business Opportunities
2013-08-13

One97 acquires multi-lingual messaging start-up for under $2 million

One97 Communications, a mobile Internet and VAS firm has acquired Bangalore-based multi-lingual messaging platform, Plustxt Mobile Solutions. The acquisition amount according to One97 is under $2 million in cash and equity.

One97 Communications, a mobile Internet and VAS firm has acquired Bangalore-based multi-lingual messaging platform, Plustxt Mobile Solutions. The acquisition amount according to One97 is under $2 million in cash and equity.

 

“We are looking to become the largest digital goods marketplace in India and messengers are increasingly becoming a platform for not just interactions but commerce as well. We are looking to leverage this along with the fact that Plustxt has regional language support. The application has great commercial and strategic potential,” said Vijay Shekhar Sharma, Founder and CEO, One97.

 

Plustxt currently supports messaging in multiple languages like Telugu, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi and Tamil. The app has so far already seen around 1 lakh downloads.

 

Plustxt was founded in April 2012 by IITian Pratyush Prasanna along with Lokesh Chauhan and Parag who worked with Prasanna at social messaging company GupShup. Microsoft Accelerator chose Plustxt last September among the 11 technology start-ups for its first batch.

 

One97 last December had also acquired mobile marketing platform MobiVite to strengthen itself in mobile marketing space. The current acquisition is also a step in the same direction while the company might acquire more such start-ups in future.

 

“Our focus is growth in mobile marketing, and if required we are open to further acquisitions,” added Sharma.

 

Related opportunities
  • Ice creams & Yogurt Parlors
    About: Launched in Delhi, Fruktville is a fast emerging brand of..
    Locations looking for expansion Delhi
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 100
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • Gyms and Fitness Centres
     About Us: Plus Fitness is an award winning, Australian originated, leading..
    Locations looking for expansion Gujarat
    Establishment year 1996
    Franchising Launch Date 2009
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 4000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Juices / Smoothies / Dairy parlors
    About Us: A Surat based waffle café named Waffle Republic. Serves..
    Locations looking for expansion Gujarat
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required 300
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • About  Us:  Hyper Supermarket Retail follows the best industry practices in..
    Locations looking for expansion Uttar pradesh
    Establishment year 2011
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required 500
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Noida Uttar pradesh
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts