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2015-07-01

NDTV venture IndianRoots aims to bring Bihar\'s artisanship to forefront; partners with Banka Silk

IndianRoots, since its inception in July 2013 has been hosting brands and designers with an aim to bridge the gap between products \'Made in India\' and the worldwide market of Indians.

Gurgaon-based IndianRoots.com, an online marketplace for Indian fashion, announces its partnership with Banka Silk, a handloom brand from Bihar that is working towards the upliftment of the artisans of Banka district in Bihar. IndianRoots with its wide reach among Indian and NRI patrons will now serve as an online platform for Banka Silk to showcase their innovative range to a worldwide  audience.

Rahul Narvekar, CEO, IndianRoots.com says, "IndianRoots is known not only for promoting Indian fashion but for highlighting the handicrafts and artisans who have lost their sheen with the dominance of capitalism. Our aim has always been to promote Indian handicrafts and give them a platform to showcase their products. I am a firm believer of the "Make In India" motto and always work towards strengthening Indian craftsmanship."

IndianRoots, since its inception in July 2013 has been hosting brands and designers with an aim to bridge the gap between products 'Made in India' and the worldwide market of Indians. On the other hand, Banka Silk also aims at restoring the lost glory of weavers of Banka district who have steadily witnessed decline in demand in the age of machine spun creations. With a steady flow of traffic from over 150 countries, IndianRoots is  the apt choice of partner to help Banka Silk reach its potential untouched customer base in India and abroad.

Udyan Singh, Managing Director, Banka Silk, says, "A brand like ours which produces world class products needed an authentic platform to showcase our products. IndianRoots is the perfect choice for every discerning  Indian brand looking for recognition as it connects us with the Indians residing in India and abroad".

IndianRoots is planning to make a strategic shift by widening its offerings and including men's wear, kid's wear, home décor and furnishing to its existing portfolio. Thereby, expanding it's positioning from being an Indian ethnic portal to a marketplace of Indian fashion for the worldwide market.

The company started with a lean investment of Rs 18 crore cash plus media inventory on NDTV channels outside India and NDTV.com. The initial focus was on international markets such as USA, UK, Canada, Australia etc. In recent times, volume of business in India has grown to the point, where over 65 per cent orders emanate from the country.

IndianRoots is now geared to go omni-channel with offline experience centres all over the world, including India. It has raised two rounds of funding and recently closed $5 million in Series B round of funding led by KJS Group.

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