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2014-02-17

Music streaming start-up Dhingana shuts down due to industry challenges

Indian music streaming start-up Dhingana has reportedly shut down owing to industry challenges like piracy and after its biggest partner, T-Series, refused to renew their agreement.

Indian music streaming start-up Dhingana has reportedly shut down owing to industry challenges like piracy and after its biggest partner, T-Series, refused to renew their agreement.

 

Dhingana had been among the top-funded music start-ups in India and raised $7 million in Series B funding in October last year.

 

According to Tech Crunch, music-streaming services in India are faced by challenges like working with music labels and lack of standardization in signing the agreements, and music piracy that costs Indian media and entertainment industry loses of about $4 billion every year.

 

When T-Series refused to renew Dhingana's license for nearly 8,000 songs from the service's catalogue, it brought crisis to the company.

 

Meanwhile, services like Gaana.com, backed by Times Internet Ltd; and Saavn, the Spotify for Indian music, continue to survive and even expand their services, due to the enough funding they get and some innovative business models.

 

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