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2014-08-30

Mumbai-based accelerator Ant Farm to incubate three new start-ups

Ant Farm is a hybrid start-up platform that brings together people, helps in ideation or scaling up an existing idea and sees through its execution.

Mumbai-based Ant Farm, a start-up platform set up by former Times Internet (TIL) CEO Rishi Khiani, has picked three new start-ups for its incubation programme.

 

Set up in November 2012 by Khiani, Ant Farm is a hybrid start-up platform that brings together people, helps in ideation or scaling up an existing idea and sees through its execution.

 

Other brands in its kitty include Stylista, Fork and Arrive. Stylista recently collaborated with fashion e-tailer Myntra which was recently acquired by Flipkart and Fork Media claims to have a reach of over 80 million users. Arrive is a travel discovery platform that is close to rolling out a mobile app for the East Asian market.

 

Earlier this month, Ant Farm raised an undisclosed amount in its Series A round from Bay Capital and Hausela Capital Partners. The funds will be used to reinforce the current portfolio and grow upcoming businesses in the travel space. It will also be used to build new early-stage ventures in the health & fitness, hyper-local and mobile categories.

 

Here are the three latest ventures picked by Ant Farm:

 

ClickZoot

Founded in 2012, Mumbai-based ClickZoot is a boutique performance-driven marketing network focused primarily on customer acquisition and pay-for-performance advertising campaigns. The start-up has a network of publishers and drives performance based programmes for advertisers and affiliates. The ClickZoot Performance network supports campaigns across all online media channels through search engine marketing, web/display, social media and email. The start-up was recently acquired by Fork Media.

 

Uber Dreams

A stealth mode start-up, Uber Dreams claims it helps people turn dreams into reality. An online platform, it enables users to meet and greet sports stars and screen idols, to get romantic meal cooked by Michelin Star chefs at their home, to attend mentoring sessions by business tycoons, and to get internships with top companies from India & all around the globe.

 

Revofit

Revofit is another stealth mode start-up that claims to be helping users to stay healthy and fit by taking various revolutions.

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