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2014-10-01

Mumbai-based Birds Eye raises undisclosed amount in funding

The funds will be used for product development, marketing and user acquisition, multi-city expansion and scaling the team

Mumbai-based traffic monitoring solutions start-up Birds Eye Systems Pvt Ltd, which operates under the brand Traffline, has secured an undisclosed amount in funding from Qualcomm Ventures. The funds will be used for product development, marketing and user acquisition, multi-city expansion and scaling the team, according to a VCCircle report.

 

“By applying wireless and location technologies, Traffline provides innovative solutions to address current challenges in the transportation segment. We look forward to working closely with the team at Traffline and Matrix Partners to rapidly address the pan-India opportunity,” said Varsha Tagare, director, Qualcomm Ventures.

 

Last December, the firm had received an undisclosed sum in its Series A funding from Matrix Partners.

Birds Eye Systems was founded by Briraj Vaghani and Ravi Khemani in March 2009. Its flagship product Traffline is a low-cost, real-time traffic monitoring system that broadcasts live traffic conditions for road commuters. Currently, the company provides real-time traffic information across six cities—Mumbai, Delhi, Bangalore, Pune, Chennai and Hyderabad.

 

In July last year, the company had launched a paid on-demand subscription service for traffic updates. The service costs Rs 549 and Rs 849, for email and SMS alerts respectively, and provides users with traffic updates for an entire year, the report states further.

 

The firm had also earlier secured two rounds of funding. In April 2012, it bagged Rs 2 crore in angel funding from Indian Angel Network. The firm had also received Rs 15 lakh from IIM Ahmedabad’s tech incubator CIIE.

 

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