Modi asks soft drink makers to help farmers find new market
Hotline: 1800 102 2007
X
Search Business Opportunities
2014-09-25

Modi asks soft drink makers to help farmers find new market

The PM has already asked the Central govt\\\'s research bodies to work on the possibility of blending cola drinks which are widely considered unhealthy with natural fruit juice.

Prime Minister Narendra Modi has asked soft drink makers like Pepsi and Coke to try and mix aerated drinks with 5 per cent fruit juice to help distressed farmers find a new market for their produce, as per a PTI report.

 

"We drink Pepsi, Coca-Cola and I do not know how many similar beverages are available in the market. The trade runs into billions of rupees. I have asked the companies if they can blend 5 per cent natural fruit juice in the beverages they make," Modi said after inaugurating the country's first integrated food park in Karnataka.

 

The PM has already asked the Central government's research bodies to work on the possibility of blending cola drinks which are widely considered unhealthy with natural fruit juice.

 

By doing so, he said, farmers will not be forced to dump their produce and let it go waste because of unremunerative prices and the country can save Rs 30-40,000 crore by reducing the wastage of food products through processing.

 

The country's beverage market is largely unorganised, with nearly 75 per cent of the demand serviced by companies in the unorganised sector.

 

Modi also stressed on the importance of proper storage, processing and value additions and adopting more scientific methods of farming at the park.

Related opportunities
  • Quick Service Restaurants
    About: At Adiga's our aim is to match the fast food..
    Locations looking for expansion Karnataka
    Establishment year 1990
    Franchising Launch Date 2017
    Investment size Rs. 30lac - 50lac
    Space required 1000
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Karnataka
  • Competitive Exam Coaching Institute
    About Us Edutalent is an education startup founded in 2017 by..
    Locations looking for expansion Delhi
    Establishment year 2017
    Franchising Launch Date 2018
    Investment size Rs. 5lac - 10lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
  • American Kidz, the pioneers in the field of Language training,..
    Locations looking for expansion Uttar Pardesh
    Establishment year 2009
    Franchising Launch Date 2010
    Investment size Rs. 2lac - 5lac
    Space required 1200
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater MEERUT Uttar Pardesh
  • Professional Education coaching
    About: ICA was founded in 1999, and began its journey with..
    Locations looking for expansion Delhi
    Establishment year 1999
    Franchising Launch Date 2018
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater New delhi Delhi
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities

Free Advice - Ask Our Experts