Odisha-based startup dairy firm, Milk Mantra is targeting a turnover of Rs 150 crore this fiscal.
Odisha-based startup dairy firm, Milk Mantra is targeting a turnover of Rs 150 crore this fiscal. The six-year old company recently launched turmeric-flavour milkshake under the brand MooShake and plans to introduce the product in other cities over the next few months. It is on the lookout of exporting MooShake to the US, the UK and Japan in the near future.
The company has one processing unit in Konark in Odisha and an extended processing unit near Mumbai. Milk Mantra has a large presence in the eastern zone.
In milkshake category, the company also has four other flavours as well; namely almond, chocolate, mango and strawberry. "Milk Mantra is looking forward to expanding the product presence across other cities over the next few months," said Srikumar Misra, Managing Director and CEO, Milk Mantra.
The company has already launched turmeric-flavored milkshake in Hyderabad, Mumbai and Bengaluru. It will be launched in Chennai by end of this year, he said in a statement.
To meet the growing demand, the company said it will increase its processing capacity from the existing one lakh litres per day to three lakh litres of milk a day by December.
The turmeric-flavoured milk shake has a shelf life of 180 days and consists of 0.05 per cent pure curcumin, an extract from turmeric that has anti-inflammatory and anti-carcinogenic properties, the company added.