Microsoft India has launched a \\\\\\\'Trade-In\\\\\\\' scheme in order to attract small and medium enterprises (SMEs) to its cloud platform, Windows Azure.
Microsoft India has launched a 'Trade-In' scheme in order to attract small and medium enterprises (SMEs) to its cloud platform, Windows Azure. Under the scheme, which is currently limited only to India, SMEs can sell their old hardware and opt to use proceeds from the same to migrate to Windows Azure.
"India is among the fastest growing markets for Azure. The Trade-In scheme is yet another step in a series of initiatives that Microsoft has undertaken to enable small and medium businesses (SMB) to leverage the opportunity," Karan Bajwa, Managing Director, Microsoft India said.
"As we work with SMBs, it is clear that they are looking at growing their businesses with minimal investments. This is a great opportunity for them to convert their existing capital expenditure to operating expenditure," he added further.
The Trade-In scheme is valid from March 20, 2014 to June 30, 2014.
To use this scheme, any company can call on a toll free number or log on to Microsoft India's website to register, post which they would be contacted by Just Dispose, which will collect the hardware, and decide its residual value.
Microsoft defines any company will less than 250 computers as SME.
The company estimates there are over 40 million SMEs in India, and around 40 per cent of the total Indian workforce works with these small and medium companies.
According to Microsoft, a significant portion of its growth in India over the past 12 months has come from its cloud business.