Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
2014-10-03

Microsoft bets big on SMEs to drive tablet sales in India

The US-based firm expects Windows-powered tablets to do especially well in segments like educational institutions and small and medium businesses (SMBs)

Software giant Microsoft is placing big bets on tablets to drive adoption of its Windows 8.1 platform on smart devices in the country, according to a PTI report.

 

The US-based firm, which acquired devices and services business of Nokia earlier this year, expects Windows-powered tablets to do especially well in segments like educational institutions and small and medium businesses (SMBs).

 

"Previously, there were devices that were launched at extremely low prices but failed to deliver quality experience. The devices that are coming now offer much better experience and we are confident that Windows platform will do well," Microsoft India Director (Windows Business Group) Vineet Durani told PTI.

 

He added that with different devices makers launching Windows-powered tablets at various price points, consumers will have more options to choose from.

 

"Tablets are both productivity and an entertainment device. It has the mobility of a smartphone and lets you create content as you would on a PC. PC penetration is still low in India, but tablets can help bridge that gap," he said.

 

Talking about the segments that Microsoft is targeting, Durani said a lot of growth for Windows platform (on tablets) will come from educational institutions and SMEs.

 

He added that with prices falling to as low as Rs. 8,000 (for Windows-based tabs) by year-end, the market will continue to expand.

 

According to industry body MAIT, tablet PC witnessed a muted growth of 76 per cent in 2013-14 compared to triple digit growth in the last two years as fewer entry-level models were introduced.

 

The sales for 2013-14 stood at 3.35 million units as against 1.9 million units in 2012-13.

 

MAIT expects the segment to grow only by about 27 per cent in FY 2014-15 as consumers opt for higher screen sized smartphones. However, players like Microsoft and chip maker Intel are confident of a revival in demand and sales of tablets (devices with screen sizes above 6.99 inches), driven by new form factors like 2-in-1s.

 

Besides home-grown players, many multinational firms like Samsung, Lenovo and Asus have launched tablets in the last few months to cash in on the opportunity. According to CyberMedia Research, over 7.46 lakh tablets were sold in the January-March 2014 quarter by as many as 30 domestic and international vendors. Samsung, Apple and Datawind were the top three players.

Related opportunities
  • Sports Equipment Stores
    Headquartered in Chandigarh, Playmart India Pvt. Ltd was founded on..
    Locations looking for expansion Chandigarh
    Establishment year 2016
    Franchising Launch Date 2016
    Investment size Rs. 20lac - 30lac
    Space required 500 - 1000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater chandigarh Chandigarh
  • Furniture/Home Decor & Furnishing
    Veneta Cucine- No.1 modular kitchen brand in India inviting FranchiseesCC..
    Locations looking for expansion Karnataka
    Establishment year 1999
    Franchising Launch Date 2015
    Investment size Rs. 1 Cr. - 2 Cr
    Space required 2000 sq ft
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Bangalore Urban District Karnataka
  • About Krios KitchenKrios Kitchens delivers the ready to use kitchen at..
    Locations looking for expansion Gujarat
    Establishment year 2003
    Franchising Launch Date 2015
    Investment size Rs. 20lac - 30lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit
    Headquater Ahmedabad Gujarat
  • Pollution control devices
    About:Gabriel Ecotherm Private Ltd. (GEPL) Pune , India Is the..
    Locations looking for expansion Telangana
    Establishment year 2016
    Franchising Launch Date 2017
    Investment size Rs. 10lac - 20lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Hyderabad Telangana
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities