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2011-07-05

Market gears up for Christmas

As Christmas comes near, retailers are preparing to give a good shopping experience to customers

The US and European markets are witnessing demand surge due to potential placement of new orders for the Christmas season.

Raj Kumar Malhotra, Chairman, Asian Handicrafts Pvt Ltd and Immediate Past Chairman of Export Promotion Council for Handicrafts (EPCH) told SME Times, "We are witnessing demand rise of 20 percent for handicraft products from the US and European markets as compared to the last fiscal."

He said, "The crisis in both the markets which continued for the last three years have been stabilizing now. Handicraft products are witnessing demand rise and sales also pick up during the November and December season due to the Christmas as these are gifting products."

In fact, Raseeque Ahmed, Chairman of the Council for Leather Exports (CLE) also added that buyers have already placed the Christmas season's order in the month of March-April. At present, the production is taking place and by the end of July the shipping of goods will take place.

There has been 20 percent demand rise for leather products as compared to the corresponding year, he said.

The demand in labour-oriented sectors such as textile, apparel, and carpets are still expected to pick up as the buyers are currently asking for samples before placing orders, said Subhash Mittal, Chairman, Payal International Ltd and member of Indian Silk Export Promotion Council.

He said for the textile and apparel products, the buyers are still watching the market. Also, the new orders for the apparel products come in the month of September. And, he predicts that this year the quantum of orders might be less due to the European crisis as compared to the corresponding year.

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