Lingerie e-tailer firm Zivame.com is looking at the handful e-commerce firms as possible buyers, according to the reports by Techcircle. The report further states that the firm has already appointed an investment banker to scout for a potential buyer.
To date, the firm has raised around $9 million in two rounds of funding from IDG Ventures, Kalaari Capital and Unilazer Ventures.
Many firms in the niche e-commerce space which lost out in the winners-take-it-all market to be market leaders in respective verticals or those which are finding it difficult to sustain in a vertical which is facing tough competition from horizontal firms themselves, have been facing a funding crunch.
Other players in the lingerie e-tail segment are MyLace, StrapsAndStrings, ShopImagine, Oyegirl, Cilory, HerStyle and PrettySecrets.
E-mail queries mailed to the concerned authorities at Zivame remain unanswered.