Hotline: 1800 102 2007
X
Loading
Search Business Opportunities
2015-04-02

KeepTrax raises $1 million in seed funding from Naya Ventures

KeepTrax, formed by a group of accomplished travel, retail, and mobile security executives, has launched a revolutionary patent-pending technology.

KeepTrax, a new “Internet of Me” mobile technology company has raised $1 million in seed funding led by Naya Ventures.

The KeepTrax Board includes leaders in the mobile and travel industries, including Dayakar Puskoor, Managing Partner of Naya Ventures, a $50 million fund that invests in early-stage cloud, mobile andbig data companies, whose career is showcased by a record of achievements in building high value mobile, wireless and telecommunications businesses, including JP Mobile (later acquired by Motorola).

KeepTrax, formed by a group of accomplished travel, retail, and mobile security executives, has launched a revolutionary patent-pending technology to help people remember the details of the places they visit.

The platform leverages GPS and other mobile device sensors to convert people’s physical location visits into highly curated “event pins” that digitally capture and organize details such as location name, address, dates, times, durations, photos, calendar, and other context.  The company initially focused on and built a strong solution for travel oriented use cases, but due to strong traction in adjacent areas it has now started to also apply its technology platform to broader applications such as field sales optimization, rich location-based user profile generation, and life-logging.

The company is headed by Kedar Benegal, who has spent the past 15 years in senior strategy, marketing and operations roles in the travel and retail industries, most recently with the mobile division of Sabre Holdings, and Ismail Thanickel, a veteran software architect with nearly 20 years of experience in architecting and developing complex and secure mobile communication platforms for top-tier firms including Good Technology, a secure mobile communication platform provider, Motorola and JP Mobile.

“Whether navigating busy routines near home, or discovering new places far away, people have a practical and emotional connection with the places they visit,” said Kedar Benegal, founder and CEO of KeepTrax.  “With KeepTrax we have developed a powerful way to helppeople privately and automatically capture the details of their places without the need for manual check-ins.”

In addition to the platform, KeepTrax has released “showcase” apps for iPhone and Android to demonstrate the capabilities of the technology.  While the company’s focus is on business-to-business distribution, the showcase apps (built on the KeepTrax platform) have seen very strong organic traction in the market, garnering a large and engaged following among consumers.

“We have been hugely impressed by the KeepTrax team, technology platform, and the speed with which they have secured both consumer and enterprise market traction,” said Dayakar Puskoor, General Partner of Naya Ventures.  "KeepTrax has developed a technology that eliminates the friction of converting physical visits into actionable digital data and it will be a game-changer in the emerging Internet of Me space.”

Related opportunities
  • About usInternational Training Academy (ITA), a dedicated wing of Institute..
    Locations looking for expansion West Bengal
    Establishment year 2014
    Franchising Launch Date 2015
    Investment size Rs. 50 K - 2lac
    Space required 100 - 500 sq.ft.
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Kolkata West Bengal
  • TV/Web Shopping
    About us:We're a nation obsessed with movies. Some of us..
    Locations looking for expansion Tamil Nadu
    Establishment year 2010
    Franchising Launch Date 2016
    Investment size Rs. 30lac - 50lac
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Chennai Tamil Nadu
  • Others Entertainment & Leisure
    About:‘7 events’, a progressive venture of event management studio Pvt..
    Locations looking for expansion Karnataka
    Establishment year 2013
    Franchising Launch Date 2016
    Investment size Rs. 30lac - 50lac
    Space required 1000 - 2000 Sq.ft
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater Bangalore Urban District Karnataka
  • Building & Construction Material
    Start as a dealer & distributor with OPUS Collection -..
    Locations looking for expansion Chandigarh
    Establishment year 2011
    Franchising Launch Date 2013
    Investment size
    Space required -NA-
    Franchise Outlets -NA-
    Franchise Type Unit, Multiunit
    Headquater chandigarh Chandigarh
Insta-Subscribe to
The Franchising World
Magazine
For hassle free instant subscription, just give your number and email id and our customer care agent will get in touch with you
OR Click here to Subscribe Online
Daily Updates
Submit your email address to receive the latest updates on news & host of opportunities