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2013-02-14

Jewellery suppliers see rising demand for Chinese New Year products

Online B2B marketplace for small businesses Alibaba.com in a release said that few Indian jewellery suppliers registered with them have found increased demand for Chinese New Year products from China and other South Asian countries. ‘The Year of the Snake

Online B2B marketplace for small businesses Alibaba.com in a release said that few Indian jewellery suppliers registered with them have found increased demand for Chinese New Year products from China and other South Asian countries. ‘The Year of the Snake’, according to Alibaba.com is proving auspicious for SMEs in Indian jewellery market.

The 12 animals of the Chinese zodiac are thought to influence personality traits of an individual as well as dictate their fortunes for the year. Some Indian SMEs have embraced the holiday and developed special designs inspired by the Chinese zodiac to meet with demands for specialised product lines across China and South East Asia. 

Noting the positive responses that Indian jewellery suppliers have received for their designs on the Alibaba.com platform, Khalid Isar, Country General Manager, Alibaba.com said, “One of the reasons Indian suppliers have found growing popularity for their products is because of the innovation and quality that they are able to deliver to buyers. E-commerce provides a great platform to find global partners and grow one’s business. And, it is indeed impressive how our members have leveraged the platform to find opportunity in international markets thanks to the important holiday.”

Mayank Goyal, CEO, Masterpiece Jewellery, created a special range of pendants and neck-wear based on the Chinese Zodiac and said that, “In the last four months, we have witnessed a huge surge in sales of almost 45 per cent, with demand coming in from China and other South Asian countries, like Taiwan and Korea.”

Chinese New Year is the longest and most important festival celebrated in China and other countries based on the lunar calendar and the Chinese zodiac.

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