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2013-10-24

Indian-Singapore Start-up to Launch Consumer \'Taste Graph\'

An Indian-Singapore start-up is set to launch next year a \"Taste Graph\" data that could revolutionise consumers’ relationships with service-based business houses through information technology.

The Taste Graph would provide simple data on specific requirements of consumers to marketing businesses, giving them more knowledge to provide specific services to the people, said Suresh V Shanker, co-founder of the start-up, Crayondata.

 

The data would be used by retail outlets, banks, telecom and hospitality companies.

 

Crayondata is currently working on the Taste Graph data covering consumers in India and Singapore.

 

"We aim to make big data simple for companies providing services to the people," Shanker added.

 

Taste Graph aims to collate essential choices of consumers or customers from a wide variety of choices, and in some cases as many as 1,000 and that remains a challenge for service-based houses to understand and match the demand of end-product users, he said.

 

Taking this forward-looking and thinking approach, Crayondata has started tapping the engineering expertise from India and the brand-oriented market development from Singapore.

 

The Crayondata team includes co-founder Srikant Sastri, former chairman of Vivaki India, a solutions-integrated marketing service company in India.

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